Collateral Design

We?re a large metropolitan newspaper on the east coast of the U.S. launching a fresh approach to sales collateral. Over the next few weeks, we plan to produce a media kit containing about 20 letter-sized, four-color, two-sided sheets describing the benefits and features of advertising in our newspaper and on our website. In this project, we are looking to engage one or two different designers to create one of the sheets from this new media kit. These designs will be distributed to internal stakeholders, along with test designs from other sources. One of the designs will become the model for the remainder of the kit. We are looking for a design that establishes us as a contemporary, 21st Century media company. Our existing sales materials are very corporate, very serif, very earth-toned. We would like to move toward a look that?s more adventurous and bold ? though clean and with lots of white space ? with a touch of brighter, primary color. We?re probably not ready to be completely ...

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